Disaster philanthropy isn't short on generosity. It's short on coordination. Dozens of funders can share the same values and still read as chaos on the ground, because they're running on different applications, different timelines, different priorities, while the people closest to the crisis wait for critical support. Efficient and transparent coordination is what turns care into impact.

In the most recent The Reset conversation, JustFund’s CEO, Iara Peng, sits down with Ashley Lukens, the Founder of Funder Hui, the philanthropy-serving organization in Hawai’i. Ashley walks through four shifts that turn scattered giving into coordinated response, powered by JustFund’s infrastructure already moving money at scale: a shared common application, aligned tracking, funding that reaches past the first 72 hours.

Ashley shares how values-aligned technology paired with the deep trust built within the Funder Hui network helped roughly forty funders coordinate Hawai'i's disaster response instead of running forty separate ones, and what it took to build that trust before the next crisis hit.

If you're rethinking how your networks move resources when disaster strikes, or just beginning to ask what coordination could look like, this conversation is for you.

Sign up now to access the Four Shifts guide for disaster philanthropy.